At Optimize Consulting, we’ve long been champions of direct response advertising—especially when it comes to donor acquisition. It’s fast, measurable, and when done right, 3–5x more efficient than traditional lead funnels.
But what happens when you take those principles to TV? Can a format built for storytelling and broad reach also deliver measurable donor growth?
The answer: Yes. And then some.
We’ve put together a full case study outlining what we did, how we did it, and the results you can learn from.
Why Broadcast? Why Now?
We’ve seen direct response ads deliver 3–5x greater efficiency than traditional lead funnels in digital. But broadcast? That was uncharted territory. Until now.
Here’s what we explored:
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How to translate digital direct response best practices to a TV format
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What creative formats actually work (spoiler: :15 and :30s punch above their weight)
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Why Real America’s Voice was the right partner for this client—and how their approach made the difference
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How we tracked and optimized performance without paid media investment from the client
Key Takeaways
💡 TV Fundraising Can Be Measured
Using QR codes, custom URLs, and strong CTAs, we were able to track engagement and conversions just like a digital campaign.
💡 Message Clarity Is Everything
A rock-solid elevator pitch isn’t just for the boardroom—it’s essential when your entire ad is 30 seconds or less.
💡 Audience Alignment Matters
Broadcast doesn’t work if the audience isn’t the right fit. This campaign worked because the outlet’s viewers were already values-aligned and primed to engage.
💡 Results That Speak for Themselves
We’re not sharing all the numbers here—but the donor count and revenue generated were… more than most digital campaigns could dream of.
Thinking About Broadcast for Your Organization?
It might be time to rethink what’s possible. At Optimize Consulting, we help organizations unlock new donor channels, smarter segmentation, and scalable systems—whether online, on air, or both.
Let’s talk about how this could work for you.
