Optimize Consulting's Recommended Reads is a collection of books we've read and liked, loved, learned from, laughed at, or found straight-up life changing.
One of the most dangerous things a marketer can believe is that a winning tactic will always keep working. In The End of Advertising, Andrew Essex argues that the traditional advertising playbook is losing its dominance. The systems that once defined marketing such as predictable media buying,...
High performing teams are not built on intensity alone. They are built on focus.In Flow, Mihaly...
Dan Sullivan and Dr. Benjamin Hardy’s Who Not How challenges a deeply ingrained habit in...
Nassim Nicholas Taleb’s Antifragile: Things That Gain from Disorder challenges the way we think...
Charles Duhigg’s The Power of Habit dives into why habits form and how they can be reshaped to...
Simon Sinek’s Start with Why explores a question that sounds simple but changes everything: why...
Dale Carnegie’s How to Win Friends and Influence People was first published in 1936, yet it...
In Principles, Ray Dalio — founder of the world’s largest hedge fund, Bridgewater Associates —...
Richard Koch’s The 80/20 Principle is based on a surprisingly simple idea: 80% of results come...
In Purple Cow, marketing thought leader Seth Godin makes one thing clear: being good is no...
