What Happens When You Start with Why
Simon Sinek’s Start with Why explores a question that sounds simple but changes everything: why...
Recommended Reads
Optimize Consulting's Recommended Reads is a collection of books we've read and liked, loved, learned from, laughed at, or found straight-up life changing.
The Secrets in How to Win Friends and Influence People That Never Get Old
Dale Carnegie’s How to Win Friends and Influence People was first published in 1936, yet it...
Principles in Practice: What Ray Dalio Taught Us About Decision-Making
In Principles, Ray Dalio — founder of the world’s largest hedge fund, Bridgewater Associates —...
The 80/20 Principle: Why Less Is Usually More
Richard Koch’s The 80/20 Principle is based on a surprisingly simple idea: 80% of results come...
What do you do when you see a Purple Cow?
In Purple Cow, marketing thought leader Seth Godin makes one thing clear: being good is no...
Should you really Never Split the Difference?
As former FBI hostage negotiator Chris Voss puts it: “Compromise is often wearing one...
Why We Still Rely on Getting Things Done
There's no shortage of productivity books out there. Some fade fast. A few stay useful for a...