Prior to being full-time with Optimize Consulting, Jessie served as a Director of Integrated Marketing at Foot Locker, Inc, a Fortune 500 Retailer. He has held positions at both both public relations and digital marketing agencies and been honored to work on projects that include The New York Times Best-Seller 'Blood Feud', Lead Generation for IBM-Acquired Red Hat, Netflix-Streaming Film 'Field of Lost Shoes', as well as local and statewide campaigns including Rob Portman's Successful 2016 Senate Re-Election campaign. Jessie lives in Fort Myers, Florida with his wife Nicole, their miniature Dachshund Colonel Mustard and two cats Cali and Draco.
There's a strange kind of trap that only shows up after you've already succeeded. You build a set of habits that deliver results. Then those same habits start quietly working against you. That's the entire premise of Marshall Goldsmith's What Got You Here Won't Get You There, and it's a premise...
Most companies say they value "honest feedback." Fewer have an actual system for delivering it. ...
Efficiency is doing things right. Effectiveness is doing the right things. That distinction, drawn...
One of the most dangerous things a marketer can believe is that a winning tactic will always keep...
High performing teams are not built on intensity alone. They are built on focus.In Flow, Mihaly...
Dan Sullivan and Dr. Benjamin Hardy’s Who Not How challenges a deeply ingrained habit in...
Nassim Nicholas Taleb’s Antifragile: Things That Gain from Disorder challenges the way we think...
Charles Duhigg’s The Power of Habit dives into why habits form and how they can be reshaped to...
Simon Sinek’s Start with Why explores a question that sounds simple but changes everything: why...
