Jessie Markell
Prior to being full-time with Optimize Consulting, Jessie served as a Director of Integrated Marketing at Foot Locker, Inc, a Fortune 500 Retailer. He has held positions at both both public relations and digital marketing agencies and been honored to work on projects that include The New York Times Best-Seller 'Blood Feud', Lead Generation for IBM-Acquired Red Hat, Netflix-Streaming Film 'Field of Lost Shoes', as well as local and statewide campaigns including Rob Portman's Successful 2016 Senate Re-Election campaign. Jessie lives in Fort Myers, Florida with his wife Nicole, their miniature Dachshund Colonel Mustard and two cats Cali and Draco.
Is The End of Advertising Approaching?
One of the most dangerous things a marketer can believe is that a winning tactic will always keep...
Why You Should Go with the Flow
High performing teams are not built on intensity alone. They are built on focus.In Flow, Mihaly...
You Should Be Looking for Who Not How
Dan Sullivan and Dr. Benjamin Hardy’s Who Not How challenges a deeply ingrained habit in...
How Antifragile systems grow stronger under stress
Nassim Nicholas Taleb’s Antifragile: Things That Gain from Disorder challenges the way we think...
Building Change That Lasts: Lessons from The Power of Habit
Charles Duhigg’s The Power of Habit dives into why habits form and how they can be reshaped to...
What Happens When You Start with Why
Simon Sinek’s Start with Why explores a question that sounds simple but changes everything: why...
The Secrets in How to Win Friends and Influence People That Never Get Old
Dale Carnegie’s How to Win Friends and Influence People was first published in 1936, yet it...
Principles in Practice: What Ray Dalio Taught Us About Decision-Making
In Principles, Ray Dalio — founder of the world’s largest hedge fund, Bridgewater Associates —...
The 80/20 Principle: Why Less Is Usually More
Richard Koch’s The 80/20 Principle is based on a surprisingly simple idea: 80% of results come...