Jessie Markell

Prior to being full-time with Optimize Consulting, Jessie served as a Director of Integrated Marketing at Foot Locker, Inc, a Fortune 500 Retailer. He has held positions at both both public relations and digital marketing agencies and been honored to work on projects that include The New York Times Best-Seller 'Blood Feud', Lead Generation for IBM-Acquired Red Hat, Netflix-Streaming Film 'Field of Lost Shoes', as well as local and statewide campaigns including Rob Portman's Successful 2016 Senate Re-Election campaign. Jessie lives in Fort Myers, Florida with his wife Nicole, their miniature Dachshund Colonel Mustard and two cats Cali and Draco.

What do you do when you see a Purple Cow?

In Purple Cow, marketing thought leader Seth Godin makes one thing clear: being good is no...

Should you really Never Split the Difference?

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Why We Still Rely on Getting Things Done

Th ere’s no shortage of productivity books out there. Some fade fast. A few stay useful...