The 80/20 Principle: Why Less Is Usually More
Richard Koch’s The 80/20 Principle is based on a surprisingly simple idea: 80% of results come...
Jessie Markell
Prior to being full-time with Optimize Consulting, Jessie served as a Director of Integrated Marketing at Foot Locker, Inc, a Fortune 500 Retailer. He has held positions at both both public relations and digital marketing agencies and been honored to work on projects that include The New York Times Best-Seller 'Blood Feud', Lead Generation for IBM-Acquired Red Hat, Netflix-Streaming Film 'Field of Lost Shoes', as well as local and statewide campaigns including Rob Portman's Successful 2016 Senate Re-Election campaign. Jessie lives in Fort Myers, Florida with his wife Nicole, their miniature Dachshund Colonel Mustard and two cats Cali and Draco.
What do you do when you see a Purple Cow?
In Purple Cow, marketing thought leader Seth Godin makes one thing clear: being good is no...
Should you really Never Split the Difference?
As former FBI hostage negotiator Chris Voss puts it: “Compromise is often wearing one...
Why We Still Rely on Getting Things Done
Th ere’s no shortage of productivity books out there. Some fade fast. A few stay useful...