Dale Carnegie’s How to Win Friends and Influence People was first published in 1936, yet it remains one of the most practical guides to building lasting influence. Nearly a century later, its message still rings true: relationships are the foundation of success.
Carnegie emphasizes that influence doesn’t come from authority, clever arguments, or polished presentations. It comes from how you make people feel.
Respect, empathy, and genuine interest in others go further than any debate or pitch.
Some of his most memorable lessons include:
Show real curiosity about people’s lives.
Remember and use names—it signals attention and respect.
See situations from the other person’s perspective.
Criticism rarely inspires change, but encouragement often does.
The examples may come from another era, but the principles are timeless. Whether you’re leading a team, nurturing a donor relationship, or simply being a better friend, Carnegie reminds us that connection comes before persuasion.
At its heart, the book is less about tactics and more about mindset: if you want to win influence, start by valuing relationships above everything else.